Netflix Becoming Qwikister: Are They Dropping The Ball Again?

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Netflix Becoming Qwikister: Are They Dropping The Ball Again?

Postby Ult_Sm86 » Mon Sep 19, 2011 2:08 pm

So I woke up to this e-mail:



Dear Tyler,

I messed up. I owe you an explanation.

It is clear from the feedback over the past two months that many members felt we lacked respect and humility in the way we announced the separation of DVD and streaming and the price changes. That was certainly not our intent, and I offer my sincere apology. Let me explain what we are doing.

For the past five years, my greatest fear at Netflix has been that we wouldn't make the leap from success in DVDs to success in streaming. Most companies that are great at something – like AOL dialup or Borders bookstores – do not become great at new things people want (streaming for us). So we moved quickly into streaming, but I should have personally given you a full explanation of why we are splitting the services and thereby increasing prices. It wouldn’t have changed the price increase, but it would have been the right thing to do.

So here is what we are doing and why.

Many members love our DVD service, as I do, because nearly every movie ever made is published on DVD. DVD is a great option for those who want the huge and comprehensive selection of movies.

I also love our streaming service because it is integrated into my TV, and I can watch anytime I want. The benefits of our streaming service are really quite different from the benefits of DVD by mail. We need to focus on rapid improvement as streaming technology and the market evolves, without maintaining compatibility with our DVD by mail service.

So we realized that streaming and DVD by mail are really becoming two different businesses, with very different cost structures, that need to be marketed differently, and we need to let each grow and operate independently.

It’s hard to write this after over 10 years of mailing DVDs with pride, but we think it is necessary: In a few weeks, we will rename our DVD by mail service to [url=http://qwikster.com/]“Qwikster
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Netflix Becoming Qwikister: Are They Dropping The Ball Again?

Postby NachtcGleiskette » Mon Sep 19, 2011 2:38 pm

If this means that they will be making more movies available for streaming, then I am ALL FOR IT!

Viva la Netflix!
"If you live your life to please everyone else, you will continue to feel frustrated and powerless. This is because what others want may not be good for you. You are not being mean when you say NO to unreasonable demands or when you express your ideas, feelings, and opinions, even if they differ from those of others.â€
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Netflix Becoming Qwikister: Are They Dropping The Ball Again

Postby Ult_Sm86 » Mon Sep 26, 2011 4:15 pm

Honestly, after watching the video and reading the e-mail, I think Weird Al's tweet is that much more accurate/funny.

Al Yankovic:
I keep getting these creepy late-night phone calls from the CEO of Netflix saying that no one else is ever going to love me like he does.


You can follow him on Twitter, here
R.I.P. Ultimate Peter Parker :spidey 6/22/11 USM#160
Read my reviews on SuperiorSpiderTalk.com! I'm a real, honest-to-goodness, published comic reviewer!
"It's not your fault. Listen to me. It's NOT. YOUR. FAULT." - a seismologist getting all territorial
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Netflix Becoming Qwikister: Are They Dropping The Ball Again

Postby Ult_Sm86 » Mon Oct 10, 2011 8:25 pm

HA!


Dear Tyler,

It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs.

This means no change: one website, one account, one password…in other words, no Qwikster.

While the July price change was necessary, we are now done with price changes.

We're constantly improving our streaming selection. We've recently added hundreds of movies from Paramount, Sony, Universal, Fox, Warner Bros., Lionsgate, MGM and Miramax. Plus, in the last couple of weeks alone, we've added over 3,500 TV episodes from ABC, NBC, FOX, CBS, USA, E!, Nickelodeon, Disney Channel, ABC Family, Discovery Channel, TLC, SyFy, A&E, History, and PBS.

We value you as a member, and we are committed to making Netflix the best place to get your movies & TV shows.

Respectfully,

The Netflix Team



People FREAKED OUT about this apparently...

Man is this company lookin' like a bunch of idiots...
R.I.P. Ultimate Peter Parker :spidey 6/22/11 USM#160
Read my reviews on SuperiorSpiderTalk.com! I'm a real, honest-to-goodness, published comic reviewer!
"It's not your fault. Listen to me. It's NOT. YOUR. FAULT." - a seismologist getting all territorial
┗[© ♒ ©]┛ ROBOT HAS NO USE FOR FEELINGS
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